Adidas Better Place is a brand initiative to help guide and encourage the creation of more sustainable products without compromising functional and quality performance. The development of the sustainable product guidelines within Adidas, the Better Place Apparel, Footwear and Hardware Tools, was a response to the absence of a single global standard that defines what it meant to create sustainable products. So the goal was to demand sustainability at the same level as Adidas requirements for the product performance. With this Better Place approach, I propose a campaign to increase the knowledge and awareness amongst the elite and the consumers. For this campaign it will contain a symbolic look that will identify the brand along with the environmental key points to act as a product stimulation ad.